Analysis: University of Vermont athletes No. 1 in state for economic impact


University of Vermont sports programs brought in $42,930 per athlete in revenue in 2016, meaning its athletes on average generated the most sports revenue of any school in Vermont that year, according to a Vermont Business Daily analysis of U.S. Department of Education data.

The university’s sports programs brought in a total of $17,901,960 in 2016. 

The agency's office of postsecondary education collects athletics data annually from all institutions with intercollegiate athletics programs that receive funding through federal financial aid programs. Data for 2016 – the latest year available – includes more than 2,000 schools nationwide.

Vermont’s 12 schools with money-generating sports programs reported $39,951,394 in sports revenue in 2016.

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Vermont college sports revenue

RankSchoolTotal UndergraduatesSports Total ParticipationTotal Sports RevenueRevenue per Athlete
1University of Vermont9,940417$17,901,960$42,930
2Saint Michael's College1,839370$3,773,600$10,199
3Middlebury College2,496698$6,355,054$9,105
4Johnson State College881153$1,122,586$7,337
5Norwich University2,445595$3,973,469$6,678
6College of St Joseph20294$612,733$6,518
7Southern Vermont College351133$838,888$6,307
8Castleton University1,730582$3,523,325$6,054
9Green Mountain College472106$597,056$5,633
10Vermont Technical College1,02054$301,607$5,585
11Lyndon State College961171$941,654$5,507
12Sterling College110296$9,462$32
Source: U.S. Department of Education Office of Postsecondary Education

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